Fleet Wrap ROI Calculator
Enter your fleet size, job value, and wrap cost. See exactly how many impressions your trucks generate — and what one job from brand visibility is worth over 5 years.
By Jed Colledge — Brand Strategist & Founder, JedHead · Fleet wrap ROI specialist for trade and service businesses nationwide.
Do fleet wraps increase business?
Yes — fleet wraps increase business for trade contractors by converting route-level impressions into stored brand recall. According to the Outdoor Advertising Association of America (OAAA), a single wrapped vehicle generates approximately 30,000–70,000 impressions per day, at a lifetime cost per impression that beats every other advertising channel available to trade businesses. JedHead client Cache Lock & Key achieved 500% ROI on their fleet rebrand with no paid advertising. Homer Roofing added $2.5M in annual revenue after their JedHead rebrand and fleet rollout. The ROI calculator below shows the exact numbers for your fleet size, job value, and wrap cost.
Your Fleet Details
Impression estimate based on OAAA industry data: ~500 impressions per mile driven in suburban/urban routes. Revenue projection assumes 1 attributable job per truck per month — a conservative baseline supported by client data.
Annual Impressions
30.0M
people see your brand every year — on their street, near their home, in their neighborhood.
Cost Per 1,000 Views (CPM)
$0.080
Compare: Google Display Ads average $3–$10 CPM. TV advertising $20–$30 CPM. Your wrapped truck beats them all.
Jobs to Break Even
4.8 jobs
Your entire 3-truck fleet pays for itself after just 4.8 jobs you can attribute to brand visibility.
Conservative 5-Year Revenue
$450,000
At 1 job/truck/month from brand-driven leads. Your actual number is likely higher.
5-Year ROI: 3,650%
Your Numbers
Your 3 Trucks Are Generating 30.0M Impressions This Year.
That's 30.0M opportunities to be the contractor someone calls — at a CPM of $0.080, cheaper than any ad you can buy.
The question isn't whether your trucks are working. It's whether your brand gives people a reason to remember you when they need your service. Most contractor brands don't. Get your results sent to your inbox — and find out if yours does.
The Number That Changes Everything
Most contractors think about fleet wraps as a cost. The calculator above shows why that framing is wrong — a wrapped truck is a revenue-generating asset with a CPM that beats every other media channel you can buy.
But here's what the calculator can't measure: whether your brand makes people remember you.
A truck with the wrong message — a phone number and a logo that looks like every other contractor in your market — still generates impressions. It just doesn't generate recall. People see it and forget it. The truck drove by. No one called.
The difference between a fleet wrap that produces the numbers above and one that doesn't isn't the vinyl. It's the brand behind it. Specifically: whether the message on that truck gives people a reason to remember you over the three other contractors they saw this week.
That's what the Brand Recall Score measures. It tells you whether your current brand — logo, truck messaging, overall visual identity — is positioned to actually convert impressions into calls.
Common Questions
Fleet Wrap ROI — FAQ
Do fleet wraps increase business?
Yes — fleet wraps increase business for trade contractors by converting route-level impressions into stored brand recall. According to the Outdoor Advertising Association of America, a single wrapped vehicle generates approximately 30,000–70,000 impressions per day depending on route density. That sustained visibility builds the brand memory that determines whether a customer calls your company by name or opens Google when they need your service. JedHead client Cache Lock & Key achieved 500% ROI on their fleet rebrand and grew from zero to 160 five-star reviews with no paid advertising. Homer Roofing added $2.5M in annual revenue after their JedHead rebrand and fleet rollout.
What is the ROI of fleet wraps?
Fleet wrap ROI depends on fleet size, average job value, route density, and brand quality. A single wrapped trade vehicle typically generates 30,000–70,000 daily impressions at a lifetime CPM (cost per thousand impressions) that beats every other advertising channel — often under $0.04 per impression versus $3–$10 for Google Display and $20–$30 for TV. At 1 attributable job per truck per month and an average job value of $2,500, a 3-truck fleet wrapping at $4,000 per vehicle returns over $450,000 in revenue over 5 years on a $12,000 investment. The calculator above shows the exact numbers for your fleet.
How do you calculate fleet wrap ROI?
Fleet wrap ROI is calculated by dividing the net revenue attributed to brand-driven leads by the total wrap investment, then multiplying by 100. The key inputs are: number of wrapped vehicles, wrap cost per vehicle (typically $2,500–$6,000), average job value, and an estimated attribution rate (how many jobs per truck per month can be credited to brand visibility). The JedHead Fleet Wrap ROI Calculator uses OAAA impression data (~500 impressions per mile driven) and a conservative attribution assumption of 1 job per truck per month to produce a baseline 5-year projection.
How many impressions does a wrapped truck generate?
According to the Outdoor Advertising Association of America (OAAA), a single wrapped vehicle generates approximately 30,000–70,000 impressions per day on standard suburban and urban routes. Using a baseline of 500 impressions per mile driven, a truck covering 80 miles per day generates 40,000 daily impressions — roughly 10 million impressions per year. Over a 5-year wrap lifespan, a single vehicle generates approximately 50 million impressions, making fleet wraps one of the lowest-CPM advertising channels available to trade contractors.
How long does it take for a fleet wrap to pay for itself?
A fleet wrap typically pays for itself within 2–6 months for most trade contractors, depending on average job value and how many leads can be attributed to brand visibility. At an average job value of $2,500, a $4,000 wrap pays for itself after 1.6 attributable jobs. At $5,000 average job value, a single job covers the entire wrap cost with money to spare. The JedHead ROI Calculator above shows the break-even job count for your specific numbers.
Are fleet wraps worth it for trade contractors?
Fleet wraps are one of the highest-ROI marketing investments available to trade contractors when the brand behind the wrap is built for recall. The wrap cost is a one-time investment with a 5–7 year lifespan, while the impression volume and brand exposure compound daily across every route the vehicle drives. The risk is not the wrap itself — it is wrapping a generic or forgettable brand. A truck with the wrong message generates impressions but not recall, and recall is what drives the phone call. JedHead designs fleet wraps from the messaging up to maximize the recall that converts impressions into revenue.
Your Trucks Can Generate This ROI.
Is Your Brand Ready to Capture It?
The Brand Recall Score tells you whether your current brand is positioned to turn impressions into jobs — or just adding miles to a forgettable truck.
Get Your Free Brand Recall ScoreFree. No sales pitch. Takes 20 minutes. You'll leave knowing exactly where your brand stands.