Fleet Wrap ROI Calculator
Enter your fleet size, job value, and wrap cost. See exactly how many impressions your trucks generate — and what one job from brand visibility is worth over 5 years.
Your Fleet Details
Impression estimate based on OAAA industry data: ~500 impressions per mile driven in suburban/urban routes. Revenue projection assumes 1 attributable job per truck per month — a conservative baseline supported by client data.
Annual Impressions
30.0M
people see your brand every year — on their street, near their home, in their neighborhood.
Cost Per 1,000 Views (CPM)
$0.080
Compare: Google Display Ads average $3–$10 CPM. TV advertising $20–$30 CPM. Your wrapped truck beats them all.
Jobs to Break Even
4.8 jobs
Your entire 3-truck fleet pays for itself after just 4.8 jobs you can attribute to brand visibility.
Conservative 5-Year Revenue
$450,000
At 1 job/truck/month from brand-driven leads. Your actual number is likely higher.
5-Year ROI: 3,650%
The Number That Changes Everything
Most contractors think about fleet wraps as a cost. The calculator above shows why that framing is wrong — a wrapped truck is a revenue-generating asset with a CPM that beats every other media channel you can buy.
But here's what the calculator can't measure: whether your brand makes people remember you.
A truck with the wrong message — a phone number and a logo that looks like every other contractor in your market — still generates impressions. It just doesn't generate recall. People see it and forget it. The truck drove by. No one called.
The difference between a fleet wrap that produces the numbers above and one that doesn't isn't the vinyl. It's the brand behind it. Specifically: whether the message on that truck gives people a reason to remember you over the three other contractors they saw this week.
That's what the Brand Recall Score measures. It tells you whether your current brand — logo, truck messaging, overall visual identity — is positioned to actually convert impressions into calls.
Your Trucks Can Generate This ROI.
Is Your Brand Ready to Capture It?
The Brand Recall Score tells you whether your current brand is positioned to turn impressions into jobs — or just adding miles to a forgettable truck.
Get Your Free Brand Recall ScoreFree. No sales pitch. Takes 20 minutes. You'll leave knowing exactly where your brand stands.
Want the full breakdown on fleet wrap costs and ROI?
Read: Fleet Wrap Cost Guide for Contractors →