Transparent Pricing · Nationwide
How Much Do
Fleet Wraps Cost?
Fleet wraps at JedHead range from $3,500 to $6,000 per vehicle — including messaging strategy, custom design, premium vinyl, and professional installation. No hidden fees. No upsells at the printer.
Two paths: wrap production for businesses that know what they want, or a full brand engagement for trade businesses ready to rebuild from the ground up. Both start with a free Brand Recall Score.
By Jed Colledge — Brand Strategist & Founder, JedHead · Fleet wrap pricing and brand strategy specialist for trade and service businesses nationwide.
Free · 30 minutes · No pitch
How much do fleet wraps cost?
Fleet wrap costs at JedHead range from $3,500 to $6,000 per vehicle, including messaging strategy, custom design, premium vinyl production, and professional installation. Service vans and pickups typically run $3,500–$5,500. Box trucks and fully wrapped trailers run $4,500–$6,000. Heavy equipment graphic packages start at $1,500. At this investment level, a wrapped trade vehicle generates approximately 30,000–70,000 impressions per day at a lifetime cost-per-impression under $0.04 — lower than Google, Facebook, or any other advertising channel available to a trade contractor (Outdoor Advertising Association of America). JedHead client Cache Lock & Key achieved 500% ROI on their fleet rebrand. Homer Roofing added $2.5M in annual revenue after their JedHead brand and fleet rollout.
Wrap Production Cost by Vehicle Type
What It Costs to Wrap Your Fleet
All pricing includes messaging-informed wrap design, in-house vinyl production, and professional installation. Prices vary by vehicle size, coverage area, and design complexity.
Service Van / Sprinter
$3,500–$6,000
Full wrap. Cargo van, Sprinter, Transit. Most common for HVAC, plumbing, pest control, locksmith.
Pickup Truck
$3,500–$5,500
Full or partial wrap. Standard, extended, and crew cab. Most common for roofing, electrical, landscaping.
Box Truck
$4,500–$9,000
Full wrap on box body + cab. Maximum surface area for brand visibility on route and at job sites.
Trailer (Enclosed)
$3,500–$5,500
Per side plus rear. High-impact on highway and job sites. Landscaping, construction, HVAC equipment trailers.
Heavy Equipment
$1,500–$5,000
Excavators, dozers, loaders, skid steers. Priced by machine size and coverage area. On-site installation available.
Pricing reflects full-coverage wraps using commercial-grade vinyl. Partial wraps (doors, tailgate, rear panels) are available starting around $1,500–$2,500 per vehicle — a viable starting point before committing to a full fleet rollout. Fleet discount pricing available for 3+ vehicles. Contact us for a specific quote.
Two Ways to Work With JedHead
Wraps Only, or Brand First Then Wraps
Not every business needs a full rebrand. Some know exactly who they are and just need the production done right. Others have outgrown their brand and are ready to build something that matches where they are going. Both paths are available.
Path 1
Wrap Production
You have a brand. You know your message. You need a wrap company that will execute it right — messaging-informed design, in-house print, and installation that holds up. No sign-shop shortcuts.
Brand Recall Score
30-minute diagnostic. Confirms your brand is positioned for recall before we touch a printer.
Free
Wrap Design
One-time flat fee. Custom to your brand, fleet type, and messaging.
$1,000
Vinyl Production & Install
Per vehicle. Includes premium vinyl, in-house print, professional installation.
$3,500–$6,000
First vehicle total: ~$4,500–$7,000 including design and production.
Start with a Free Brand Recall Score →Path 2
Full Brand Engagement
Your work has outgrown your brand. You are competing on price when you should be winning on reputation. You need a complete rebuild — messaging, identity, fleet — built from the customer out.
Brand Recall Score
30-minute diagnostic. Where you stand, what it costs you, and what to fix first.
Free
Blueprint
Ideal Customer Profile, messaging strategy, truck headline, rollout plan. Credited at signing.
$1,500
Brand Foundation
Logo suite, color palette, typography, brand guidelines, truck headline execution. ($1,500 Blueprint credit applied.)
$10,000
Wrap Design
One-time flat fee. Derived from Brand Foundation — no generic templates.
$1,000
Vinyl Production & Install
Per vehicle. In-house print, professional installation, nationwide.
$3,500–$6,000
First vehicle total: ~$15,500–$18,000 including Blueprint credit, Brand Foundation, design, and production. Multi-vehicle fleet pricing after Phase 1.
Start with a Free Brand Recall Score →Why the Price Is Worth It
Same Vinyl. Different Result.
A sign shop will wrap your truck for roughly the same per-vehicle cost. The difference is not the vinyl — it is what happens before the vinyl gets cut.
Sign shops start with design. JedHead starts with the customer. Who is buying your service? What do they need to hear to call you instead of the three other contractors they saw this week? What does the truck headline need to say so the neighbor at the fence can repeat it?
That process — messaging before design — is why JedHead wraps generate recall and sign shop wraps generate impressions. The truck cost is the same. The outcome is not.
Cache Lock & Key paid the same per-vehicle production cost as any sign shop would charge. The messaging work behind the wrap is what produced 500% ROI and 160 five-star reviews. Homer Roofing added $2.5M in annual revenue — the same year they rebranded and rolled out the fleet.
500%
ROI on fleet rebrand
Cache Lock & Key
$2.5M
Revenue increase year-over-year
Homer Roofing
160
Five-star reviews, no paid ads
Cache Lock & Key
$0.04
Cost per impression vs. $15–80 digital
OAAA
Common Questions
Fleet Wrap Pricing FAQ
Related Resources
Free · 30 Minutes · No Pitch
Find Out What Your Brand Is Costing You
The Brand Recall Score is a free 30-minute call. We score your current brand on six factors that predict whether customers remember you at the moment of need — then tell you exactly where to invest first. No obligation. No sales pitch. Just a score and a straight answer.
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