Free Brand Recall Score
Find Out Why Your Trucks Aren't Generating the Calls They Should.
This is a 30-minute diagnostic call. Not a pitch. Not a consultation where we talk about our services.
We score your brand on six factors that determine whether customers remember your name — or forget it the moment your truck turns the corner. You leave knowing exactly where the gap is and what to fix first.
Book Your Free Score →30 minutes · No charge · No pitch
The Problem
Impressions Aren't the Same as Recall.
Your trucks are generating thousands of impressions a week. The math looks fine on paper. So why does the phone still feel like a grind? Why are you still competing on price with companies that are worse than you?
Because there's a difference between being seen and being remembered. A truck that gets noticed but doesn't mean anything isn't advertising — it's just driving.
The Brand Recall Score identifies exactly where that gap is in your brand — and it doesn't cost you anything to find out.
The Commodity Trap
Most trade contractors get caught in it. The symptoms are predictable: competing on price, slow conversions, customers who can't remember your name even after seeing your truck in their neighborhood for years.
The cause is almost always the same: a brand that looks professional but doesn't mean anything specific. A name on a truck. A logo that could belong to anyone.
The Score gives you a clear picture of where you stand — before you spend another dollar on wraps, ads, or redesigns that won't fix the underlying problem.
The Six Factors
What Your Brand Recall Score Measures
01
Positioning Clarity
Can a stranger say what makes you different after seeing your truck once? If not, the position isn't clear enough.
02
Visual Distinctiveness
Would your truck stand out on a street with three competitors? Distinctive means ownable — not just attractive.
03
Message Consistency
Does your truck, website, and Google profile all say the same thing about who you are? Inconsistency destroys recall.
04
Fleet Impression Quality
How many daily impressions your fleet is generating — and whether those impressions are doing any work.
05
Digital Presence Alignment
Your online presence either reinforces what's on the truck or contradicts it. We check for friction.
06
Reputation Signal Strength
Reviews, direct searches, and referral patterns are the output of a brand that's working. We measure where yours is.
What to Expect
What Happens on the Call
We look at your brand together
Your truck, your website, your Google profile. Fifteen minutes to understand what you've built and what you're trying to communicate.
We score the six factors
Each factor gets a rating. You'll see where your brand is strong and where it's leaving jobs on the table. No vague observations — specific gaps.
You get a clear priority
One thing to fix first. Not a 12-step roadmap. The thing that will make the biggest difference to how often customers remember your name.
“The rebrand and fleet wrap wasn't a cost — it was the highest-ROI thing we did that year. Revenue went up $2.5 million.”
Homer Roofing — Utah
“500% ROI. 160 five-star reviews. We didn't run a single ad. The brand did the work.”
Cache Lock & Key
This Is For You If...
Right Fit
You have trucks on the road but feel like you're still competing on price
You've invested in a logo or wrap and it hasn't moved the needle
Customers can't seem to remember your name even after seeing your truck
You want to understand what's holding your brand back before spending more
This Is Not For You If...
Wrong Fit
You're a startup with no trucks yet — come back when you're on the road
You're looking for a logo designer or wrap shop only
You're not open to changing anything about your current brand
Free · 30 Minutes · No Pitch
Book Your Brand Recall Score
You'll know exactly where your brand recall is leaking and what to fix first. No obligation, no pitch. Just a clear picture of where you stand.
Book Your Free Score →Not ready to book? Start with the Fleet Wrap ROI Calculator — it takes 60 seconds.