Fleet Graphics & Commercial Vehicle Branding · Nationwide
Fleet Graphics for
Trade Businesses
Your trucks are already on the road every day. The only question is whether they're building a brand customers remember — or just driving past them.
Wrap design $1,000 flat · Most vehicles $3,500–$6,000 · In-house print · Nationwide install
By Jed Colledge — Brand Strategist & Founder, JedHead · Fleet graphics and trade business branding specialist for commercial fleets across the US.
What are fleet graphics?
Fleet graphics are the coordinated vehicle branding applied across a business's entire fleet of trucks, vans, and trailers — designed as one consistent identity rather than individual one-off wraps. For trade and service businesses, fleet graphics function as a brand-recall system: every vehicle on the road reinforces the same name and message so customers remember the business and call it directly. A single wrapped commercial vehicle generates approximately 10,000 impressions per day at under $0.04 cost per impression (Outdoor Advertising Association of America), far below digital advertising CPMs. JedHead builds fleet graphics and commercial fleet wraps messaging-first — the claim each vehicle makes is defined before any design begins — which is why JedHead-branded fleets produce direct searches and referrals, not just impressions. Cache Lock & Key, a JedHead client, achieved 500% ROI on their fleet rebrand with no paid advertising.
Why Most Fleet Graphics Don't Pay Off
A Wrapped Fleet Is Not the Same as a Remembered One.
Most commercial fleets are already wrapped or lettered. They still do not generate direct calls — because the graphics were treated as decoration, not as a brand decision. A logo, a phone number, and a list of services is the same thing every competitor's fleet says. None of it gets stored under a specific company name.
Fleet graphics only pay off when every vehicle makes one specific, repeatable claim that belongs to the business. That is a messaging decision, and it has to be made before the design — across the whole fleet, consistently, so the brand compounds every mile.
The JedHead Fleet Graphics Process
Define the Message
What does this business do that a specific customer would remember and repeat? The answer becomes the claim every vehicle in the fleet carries.
Design for Recall
Commercial fleet wrap design built to read at road speed and stay consistent across every vehicle type — vans, trucks, trailers.
Print In-House
All production at our facility. Commercial-grade vinyl, one color standard across the entire fleet. Vehicle twenty matches vehicle one.
Roll Out Nationwide
Wrap kits ship to vetted installers in your market. Phased fleet rollout, single point of accountability from strategy through install.
What's Included
Commercial Fleet Wrap & Vehicle Branding Services
01
Brand & Messaging
Fleet graphics start with the message, not the vinyl. We define what your vehicles need to say so a commercial buyer or homeowner remembers your business name — before a designer opens a file.
02
Commercial Fleet Wrap Design
Vehicle branding designed for trucks, vans, box trucks, and trailers — built to read at road speed and stay consistent across an entire fleet, not a one-off color change.
03
In-House Printing
Every wrap printed at our facility on commercial-grade vinyl. One color standard across the whole fleet — vehicle twenty matches vehicle one.
04
Nationwide Installation
Wrap kits ship to vetted professional installers in your market. Single point of accountability from brand strategy through final installation, wherever your fleet runs.
Results
What Trade Businesses Get from Fleet Graphics That Work
10K
Daily impressions per wrapped vehicle
OAAA
$0.04
Cost per impression vs. $28 CPM for TV
OAAA
$2.5M
Revenue added year-over-year
Homer Roofing
500%
ROI on fleet rebrand
Cache Lock & Key
Common Questions
Fleet Graphics FAQ
Five Questions · One Real Number · Nationwide
Find Out What Your Fleet Is Saying
Request a wrap quote — five quick questions, one real number, with the plan behind it. We’ll tell you exactly what your fleet graphics should say before any vinyl is cut. No obligation. No sales pitch.
Get My Wrap Quote →